Project Overview
Urban Threads is a sustainable streetwear brand challenging fast fashion. They needed a bold identity that resonates with Gen Z consumers who value both style and sustainability.
We created a brand that celebrates urban culture while communicating their commitment to ethical production and environmental responsibility.
The Challenge
- • Appeal to socially conscious Gen Z consumers
- • Balance edgy streetwear aesthetic with sustainability messaging
- • Create authentic urban credibility
- • Build a scalable brand system for growth
Our Solution
We developed a bold, contemporary brand system featuring custom typography, a striking color palette, and graphic elements inspired by urban art. The identity balances edge with authenticity.
Visual Identity
Bold typography and graphic elements that capture urban energy and culture.
Brand System
Comprehensive guidelines for apparel, packaging, digital, and retail applications.
Results
15K+
Instagram followers in 3 months
$500K
First year revenue
8%
Conversion rate