Project Overview
Lumina Wellness is a holistic wellness platform offering meditation, yoga, and mindfulness coaching. They needed a brand identity that conveyed calm, clarity, and transformation.
We created a serene, modern brand system that reflects the peace and balance at the core of their mission.
The Challenge
- • Differentiate in a saturated wellness market
- • Convey calm and professionalism simultaneously
- • Create a brand that feels both modern and timeless
- • Build trust with health-conscious consumers
Our Solution
We developed a serene brand system featuring soft, flowing shapes, a calming color palette, and elegant typography. The identity balances minimalism with warmth.
Brand Mark
A flowing, organic mark that represents growth, balance, and inner light.
Digital Experience
A cohesive design system for app and web that guides users through their wellness journey.
Results
50K+
App downloads in first month
4.8★
App store rating
$2M
Seed funding raised